When we start working with retainer clients, we create a Google Document press kit for each of them. They have beautiful, free templates that you can start tinkering with right away.Ī press kit is a 1-stop shop that will give a media maker - a podcast host, producer, journalist, or editor - all of the information they need from you to produce a piece of content. To start making your own, an easy resource for you to use is Canva. If you’ve never worked with a partner before, you can include other engagement metrics from your social media profiles or testimonials as a placeholder.ĭemographics - Describe who your target audience is, where they live, and what their interests are.Ĭontact information - Include whomever they need to reach out to in order to ask questions or to start working with you. Simply include who you worked with, a picture of a branded post, and a few engagement numbers. This is an opportunity for you to show how well-researched you are on the brand by customizing specific topics that you think would make great content.Ĭase studies of past partnerships - One missed opportunity that I see in media kits is a lack of social proof for past partnerships. Topics - Include a handful of topics that you’re an expert in or would like to partner on. Social media numbers - Choose the platforms that you would like to use for advertisement only, so don’t include LinkedIn numbers, for example, if you have no intention of using that for branded partnerships. Oftentimes, advertising packages with influencers come with a combination of all three options.Ī bit about your background - This can be as simple as a >100 word professional bio or a shortened version of your story. The goal is to help an advertising partner decide whether or not you’re an aligned fit for their brand as they consider sponsoring posts on Instagram, your podcast, or other social media platforms. If you’re looking to position your personal or lifestyle brand as an influencer, you’ve likely come across the term “media kit.” A speaker 1-sheet, on the other hand, should help an event organizer decide if you’re the right fit for a speaking slot based on your topics, experience, and credentials.īelow we’ve broken down each of these and provided a few examples. Simply put, a media kit shows off how successful your brand is in terms of engagement for potential advertisers or partners while your press kit serves as a 1-stop shop for all of the resources a media maker might need while booking you for an interview. Q: What's the difference between a media kit, press kit, and speaker 1-sheet?Ī: You might get different answers for the question above from other agencies or publicists, but when you work with us, here’s how we differentiate between the three.
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